SCALE YOUR BUSINESS
ON A
RESTRUCTURED FOUNDATION
OUR MISSION
Our motto is you can't build a building on broken foundation. You can only add floors to a building if the foundation is sturdy, firm, balanced, and even. Otherwise, cracks in the foundation can ultimately lead to a sinkhole which can swallow years of work!
You are here because your business was built quickly without structure or guidance and you don't have time to clean everything up. Disorganized data, unsorted images, excessive print outs to compensate for basic excel spreadsheets that need to be enhanced with formulas, style numbers that are all mixed up.
You have come to the right place. We can fix it and work with you so you can maintain it better for the future. This way you can continue to push your sales while we cleanup your information simultaneously. A restructured foundation will streamline your process, remove headaches and stress, and allow more time for what you do best: sell! When you have information easier to access for all your employees, you create a more comfortable work environment while having a less chaotic business.
Think of this like an ecommerce intervention. Let us take a moment to evaluate your procedures to ensure that you are running your ecommerce business as best as you can be. Clean, organized data will lead the way to increased productivity and give your business a boost of confidence.
Pure passion for your company inspires me to do everything I can do to help make your business grow. I will go the extra mile to gain trust and match your passion and drive.
We live in an ever-changing world with new technologies and trends, but authenticity will never go out of style.
ABOUT MY EXPERIENCE
My name is Lana Orin and I have a BFA in Web / Graphic Design with a minor in Art History from the Hartford Art School at the University of Hartford. I have developed many skills and a unique perspective from all my previous endeavors.
I have been working in NYC for 10 years and have gained experience working in numerous industries. I was fortunate to wear multiple hats throughout all my opportunities, which has resulted in my ability to run an ecommerce business. I have a much better understanding of the steps needed to take to grow a business and tackle all the roadblocks along the way.
I have always had a genuine interest in growing a business and feel very comfortable in fast-paced environments. Due to my eye for detail and dedication to quality and consistency, I am able to improve the aesthetics of a website. I can resolve a lot of problems without assistance and help make crucial decisions under strict deadlines. My diverse experiences in the field and overall skills I've gained have shaped me to a great asset to any business.
PET
3 YEARS
HOME
3 YEARS
NON-PROFIT
3 YEARS
FASHION
1 YEAR
ART
1 YEAR
EVENTS
1 YEAR
MUSIC
1 YEAR
GREETING CARDS
1 YEAR
MARIE KONDO OF ECOMMERCE
WHY we started
Many jobs I had started, I was trained to do very manual procedures when I knew more efficient, faster ways to get different tasks done.
Many businesses get stuck in the same routine since they don't have the time and resources to change. I would find myself taking time after work to figure out how to enhance spreadsheets to make them more user-friendly amongst my colleagues.
My goal is help businesses become more successful by streamlining their processes and cleaning up their images and data.
I want my clients to feel a sense of familiarity since I can relate and help troubleshoot their pain points. I've been there, and I can fix it.
Employees shouldn't feel unhappy wasting time on old procedures. Instead, I can help think outside the box on how to improve their daily responsibilities required by their jobs.
You present the problem and I can supply the solution.
I created this business to fully immerse myself and provide all my skills without limitation to help grow businesses while sharing the same drive as the customers I help.
Transparency is key.
I am here for you. I want you to be able to open up to me about your frustrations. Even feel free to vent to get everything out on the table.
I'd be happy to listen and do whatever I can do in my power to help. You can also come to me for advice since I have the experience.
I can empathize with what is making you unhappy with your daily assignments and encourage you that anything is fixable. I've been there many times where I felt stuck in my limited knowledge.
The pandemic finally gave me the time and inspiration to finally fulfill this dream of mine to extend my skills to more people that are either enhancing their websites or starting an ecommerce businesses.
OUR SERVICES
PHOTOGRAPHY
Have real photos instead of just vectors. Multiple angles. High resolution. I can do local or same day pickup in NYC to bring items to my place for a photo shoot. If large, I can photograph on site.
PHOTO EDITOR
Photoshop. Illustrator. InDesign.
Zoomable images. Remove heavy shadows and light glares. White background. Put pet images into products. Fix flaws. Color products for different options. Recreate missing parts of the image.
IMAGE LIBRARY
Organized the image library based on brand, product type, color, size, style number. Batch resize and rename images.
VIDEO EDITOR
iMovie. Adobe Premiere.
Light video cutting for promotional video footage to advertise products.
EXCEL SPREADSHEETS
Advanced functions: VLOOKUP, CONCATENATE, SUBSTITUTE, LEN, IF/AND, LEFT, RIGHT, PROPER, Pivot Tables, Grouping, Filtering, Conditional Formatting, Custom Sorting, Graphs, and more. Enhanced spreadsheets using formulas and validated lists for accuracy, consistency, and speed.
WEB DESIGN
Edited website templates.
Updated and maintained the website, insuring the accuracy of the information presented and to keep text and images in a consistent format. Identify web site issues and ways to improve your website to increase sales and prevent customer frustration.
EBAY
I can sell on eBay for you. Mail me your items. I will photograph, edit, and list them for you. Then I will ship to the customer to avoid unnecessary extra shipping. I will take commission off of your profit or you pay me for my services and supplies.
INVENTORY
Develop plans for improving inventory spreadsheets that vendors provided. Help in deciding which products need to always be in stock and which are low sellers. Streamlined the process for uploading and updating product pricing and inventory.
SEO
Google Analytics. Researched competition and initiated pricing strategy. Utilized Google Trends to help determine SEO terms for keywords, product names, and romance copy.
MARKETPLACES
Ecommerce Manager.
Upload, manage, and update inventory for products across all the major marketplace platforms: Amazon, Bed Bath and Beyond, Ebay, Groupon, Hayneedle, Houzz, Macy's, Rue La La / Gilt, Tractor Supply, Walmart, Wayfair, and Zulily.
DATABASE
Built an internal product database with a programmer that stored style numbers with all the corresponding information as well as images. Included the capability to track the success rate of different products on the many marketplaces.
QA PRODUCT
Let’s QA shipping issues so you never receive a shipment complaint from a customer. International Product Testing in the USA. Bug reporting for websites.
Photography
Unhappy with your product photography? We can fix that! Great photography shouldn’t break the bank. It shows you care about how your products are represented, and in this digital age, visual representation is everything. Great photography will set you apart and add credibility. With my home studio, DSLR camera, and exceptional Photoshop skills, we can revamp your product listings with top-notch photos that are sure to sell your products! All you need to do is send us your products, I'll photograph them, and ship them back as needed.
WHY CHOOSE US?
AFFORDABLE
Price match services if you link me, sliding scale depending on your business profits or startup, or pay in installments. We can work with you, no matter the budget. Every business deserves a change to succeed at a rate that is comfortable for them.
FREE PHONE CONSULTATION
For 20 minutes, you can explain to me your pain points of your ecommerce business and I tell you how I can fix it at a rate that works for you.
BUSINESS GROWTH
Every company I worked for, I had a big part in their ecommerce growth due to my excel and Photoshop skills. From the time I had started a job to when I left, we had moved to a bigger office, sales had increased exponentially, and there were 5x the employees as well as offsite freelancers.
PATIENT TEACHER
Many companies I worked for I had to teach myself on the go. I taught myself excel formulas to apply it to different needs for order processing, inventory management, product uploading, and invoicing. I am also an excellent teacher for those unfamiliar with Excel since that used to be me.
LEFT AND RIGHT BRAIN
Ever since going to art school and having also taken web design classes, I am both creative and data oriented. Due to my eye for detail and dedication to quality and consistency, I am able to improve the aesthetics of the website while keeping the data accurate. I have the capability to handle both the data and creative sides of the business to properly manage all aspects of ecommerce.
TECHNICAL COMMUNICATION
With some experience in web design and HTML/CSS, I am able to communicate well with programmers. I can QA websites and report bugs by documenting the steps it took for the issue to arise. I can also give recommendations on ways to enhance the user experience and improve the website interface.
BUILD RELATIONSHIPS
With my knowledge of the each marketplace and their complexities, I can accurately communicate with the buyers to help get new products loaded and how to properly fix products that are live. I am also able to manage expectations with each vending by padding in certain lead times. With the listings being vetted for correct information, it allows for less headaches and confusion with the buyers.
EMPATHY
I've been there and I got through it. I love helping people and would love to discuss your business struggles and how we can fix them. You will get personalized assistance because I put my heart and soul into everything I do. My passion is driven by your passion.
PROBLEM SOLVER
I don't just do my job, I utilize my skills to make my job easier. I never accept a bad situation without trying to fix it. I like problems because I love figuring out how to best resolve the issue. Nothing is unfixable!
CAN I BE OF HELP TO YOU?
1 "I wasn't trained correctly at my job."
2 "I feel I could do my job faster if I had better Excel skills."
3 "Our image database is disorganized!"
4 "Our style numbers are mixed up and customers are receiving the wrong item!"
5 "We have old photography we want to use but they need to be cleaned up."
6 "I am new to the ecommerce industry and I am looking for advice."
7 "My ecommerce business would be more successful if I had some guidance."
8 "I am having issues getting started on the major marketplaces."
PLEASE INTRODUCE YOURSELF
Featured as a SkuVault Seller Spotlight
If you prefer to send me an email with all your questions and information, please send to the below email address. I will get back to you within 24 hours!
